Good news for fans of Polaroid cameras. At the end of March, you can buy Polaroid films again. This was informed by Florian Kaps from Vienna and André Bosman from Almelo. Both are projectleader and enterpreneur of the company 'Impossible'.The reason why a former company who produced Polaroid films stopped producing the films is because of the high sales and popularity of the digital cameras. But now Kaps and Bosman believe that there's a market for the product.
There are some little problems with the production of the films. The first problem is that at the moment, you can only take black and white photographs. In the future, you will be able to take color photos.
The second problem is the fact that the company doesn't find all the parts for producing the films. This is caused by the fact that that Polaroid films are very old and there's a chemical process that takes place inside the Polaroid camera so they have to find materials that have the same properties as the old ones.
Ibelieve that this is a big opportunity because Polaroid cameras are very famous. There a kind of heritage.
The popularity of Polaroid cameras are not extinguished. At a party, you can see some people walking around with Polaroid cameras. They take pictures and give them to the portrayed people.
Another reason why this could be success is the connection with Lady Gaga. She uses a Polaroid camera in her new music video ' Telephone'.
I think that we can conclude that some things never go out of date. If something is very popular, it stays forever.
Written by Yorick Stroobant
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