The collection consits of 28 pieces. Some examples of the current collection are Princess Leia sneakers, Darth Vader jackets with an attachable cape, stormtrooper track tops, a Star Wars Famous Scenes Micropaper and a Yoda Boat Shoe.
Adidas is the second largest sports good maker of the world. Nike is the largest and on the third place, we have Puma. With this new collection, Adidas tries to reach a wider audience to sell more products to put an end to their crisis and so become the biggest sport brand.
Why use Star Wars? There are many reasons
- Star Wars stands for hope. Just like in the movie, one person can make the difference
- Every generation knows Star Wars. There's the original movie and also the Lego movie which were both a big success.
- Dark Vader is the most famous bad guy which ever existed.
I think that Adidas is doing very smart. WHat Adidas is doing, is playing on human's feelings. Everybody has a hero. They have a great influence in our life. As a fact, some people are prepared to buy the product the product when they see their heroes on it. For Example: Plop bananas,Mega biscuits,...
My conclusion: Crisis, a word that every company has to deal with. Companies are doing everything in their might to make profit again and Adidas has a big chance with their new collection to 'make their day'. I think it's best to say: 'With the force be with them'
by yorick stroobant
My source: http://www.stuff.co.nz/oddstuff/3373051/Adidas-using-the-Force
Not only children let them influence by marketing stunts, also grown-ups are sensitive for it. Marketing is a fantastic tool for the producers (Adidas) but the consumers must be conscious about the influence on our consumer’s behavior.
BeantwoordenVerwijderenHowever this article is great news for Star Wars fans!
It's a fact that the companies know the word economical crisis!
BeantwoordenVerwijderenThey have to cope with large losses and that's not good for the company! (of course not!)
So they have to find some ways to make the losses less big.
But if Star Wars is a good idea?
I've never saw one of the Star Wars episodes and it's not that I've missed something in my life!
Of course Star Wars is known over the whole world and it has tons of fans and lovers!
And I think the real fans will buy them just as a collectors item! to put it in the closet and leave it there!
the others will buy it because their favorite is on it etc...
but it's a great manner to make their losses good and to become the biggest on the market!
Adidas!