A lot of supermarkets (tesco, asda, sainsbury’s,…) thought to be smart, by selling thousands of items on a special offer and not lowering their prices overall.
People believe in the supermarkets! Consumers think that the supermarkets give them benefits for help them spending less. But nothing is like it seems.
You have to now that during January and February more than 1/5 of all goods in the leading supermarkets were on special offer. And that’s a record.
But! People think that they spend less through the offers, but that’s not true. People pay even more than last year. The prices in the supermarkets have increased by 1.9%.
According to Jim Dowd, head of the Parliamentary small shops group, said that everybody knows that the supermarkets are very popular and that’s their marketing is very clever!
But I think that’s unfair to the small shops, because people goes to the supermarkets for their profit. They think that’s cheaper over there but that’s not true.
The reason why supermarkets have to do this, is because of the recession and because of the other ‘new’ supermarkets like ‘Lidl & Aldi’. Because those supermarkets have a lower price. There’s a too big competition between the retailers.
John Bridgeman, General Director of the Office of Fair Trading (until 2000) said that isn’t good for the consumers that supermarkets change their prices so often. He says that there can’t be competition if you change them every week. But the explanation for that is that they look for the needs of the families like seasons, holidays,… They take products that families often buy like eggs, vegetables, cookies,..
I believe that people should look more carefully to the prices, when they see a discount they will buy it quicker even if they didn’t want to buy it before. It’s like a carrot for the consumers. They always think that they do profit, without thinking.
Written by: sofie lamon
Source: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7466837/Supermarket-offers-mislead-consumers.html
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Every day we are confronted with specials offers and prices in shops and supermarkets. They mislead us all. In my opinion, it won’t be easy to protect ourselves against these offers. If we certainly don’t want to buy products that we actually don’t need we can for example make a shopping list. If you go shopping, you will only buy the things which are written down on this list.
BeantwoordenVerwijderenBesides, it’s very difficult for the consumers to compare prices because of the frequent changes.